Print the front of the card or front & back
While you lose X life as well, the upside definitely offsets the downside
For example, "Doubling Season" doubles the loyalty counters the magician enters the battlefield with
It's been errata'd from a 'carriage' (which implies the creature represents the whole unit) to 'Horse', so I guess the flavour of the mechanic is the horses just being lazy until they are 'fed' with a creature
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The most common way is the suspend mechanic, like on Search for Tomorrow or Sol Talisman, which lets you exile a card from your hand, put some time counters on it, and then cast the card for free when those counters are gone