Black Beauty Pacesetters: A Comprehensive Study of New Product Innovation in Multicultural Hair Care [2023 Update] Natural Most African American and multiracial

Most African American and multiracial women have worn some type of braids

colorism within their own communities

how are they performing

priorities

although aesthetics also play a role

Black Beauty Pacesetters: A Comprehensive Study of New Product Innovation in Multicultural Hair Care [2023 Update] Natural Most African American and multiracialCategory Pacesetters What products have been introduced within the past 12 months? How are they performing? What can we expect? Opportunity Gaps? Experimenting with Products Just under half of consumers love to experiment with new hair and beauty products. Consumers are more inclined to experiment with new cosmetics and hair accessories, but more likely to stick with their trusted haircare and facial skincare products. Browsing online, in store, and